Socotra Specialty Tours
When Taylor from Socotra Specialty Tours reached out to me to propose visiting the illusive and mysterious island of Socotra, to say I was apprehensive at first is an understatement. I knew very little about Socotra, and of course, had initial concerns about my safety, with it being an island that belongs to Yemen. After some thorough research and lots of emails to the team at Socotra Specialty Tours, I agreed to work with them, promoting their services and the island of Socotra. What followed is not only one of my favourite trips of all time, but one of the most successful collaborations I’ve ever had. 20M impressions across various pieces of content. Before I show you the content, though, check out some of my favourite images from the trip…
The Socotra Specialty Tours Instagram account grew 25%, from 20,000 followers to 25,000+ in a matter of weeks. The team gave me free reign to post and provide whatever content I thought would perform the strongest - which was a huge win. With this freedom I was able to create some of the best collaboration results I’ve ever had, on both reels & carousels. Below are just a couple of my favourite pieces of content. Head over to my Instagram for more though, I’m sure I’ll have recently posted something else from this magical island whenever it is that you’re reading this!