Hasselblad X2D II 100C

My work with Hasselblad marks my first collaboration with a camera brand, and I’m not sure it can get much better than this, to be honest! It was my first time using a medium format camera, with one of the core selling points being its whopping 100MP sensor. Unbelievable.

I created four reels for Hasselblad, each showcasing slightly different key features that the X2D II 100C has offer. The content I produced is some of the most naturally-fitting collaborative posts I’ve ever made, and the engagement from my audience proves that. Right now, the posts are sitting at 750,000+ organic views. A dream collab for me, and dream numbers from the content. Result! Check out my favourite reels below.